One of the best ways for a brand to communicate to its customer is through Advertising. With the help of advertising, customers get the information about various brands available in the market and the variety of products that are useful to them. Advertising can be performed with the help of various techniques, using various media types and methods that are most suited for a brand. Let us take a look on the main objectives and importance of advertising.
Objectives of Advertising
There are four main objectives of advertising, which includes,
Attention: the very first objective of advertising is to seek the attention of a customer in order to make people watch and listen to the communication that a brand wants to communicate. If an advertisement fails to seek the attention of the target audience it will be of no use.
Interest: If your advertisement is successful in attaining the first objective the next objective of an advertisement is to generate interest of the audience. As this will also help your customer to understand the message you want to communicate.
Desire: The main purpose of an advertisement is to generate the desire among the customers to buy the product. Therefore, the message of an advertisement should be so strong that it not only seeks attention or generate interest of the audience it should also create a desire in the minds of the customers to buy the product or service that you are offering.
Action: The success of an advertising campaign is measured out of the total sale of the product or a service that a brand is offering; therefore, an advertisement should force the audience to take action on their desires and buy your service or the product.